Value vs marketing

Those in marketing will not like me for saying this…

Often a company hires a strong marketing team, train them up to speak on behalf of the organisation but these are most likely folks who have not ‘toiled and sweated’ alongside the backend.

Reflecting on my own journey running my tiny operation, I have spent very little on marketing and yet the work kept coming. Then I am awaken to the fact that serving with value, creating a bond with clients, allowing them to see the service and benefit my company brings to their organisation is the best marketing to be done.

Peter Drucker has said:

Culture eats strategy for breakfast

I did not read his or any other great thought leader’s ideas…I just followed what my own heavenly CEO put in my heart to do.

When clients experience value, they will come back. They will give referrals, i can choose the projects i want, i will continue to spread value to more companies, more countries…. It is not a numbers game.

So to ensure all my staff delivers value, I must focus on the culture within….

.