A song that I have been singing for years….

I am glad that there are similar voices out there…. 

“We often use a conveyor belt method to manage products. Designers do their work up front, then “hand off” their creation expecting it to
be built with no changes. Then the Developers take on building something they previously had little involvement with. It’s critical that these transition phases be a two-way channel, and not the
closing of a door.” [Ethan Marcotte, UIE Virtual Seminars]

A reader of a blog ‘Sandra’ said

‘Your last comment that a business degree would be complimentary to an ID degree. To be sure this is true. Often you have to be able to talk to the business folks in order to get the requisite budget for the project. I mean, I know we all have heard about ROI, and really the bottom line is profit. Business bubble heads don’t care about training theory, they want to know how this training will benefit the bottom line. If you can’t articulate that, you might as well not ask for the budget. Does that mean I need to throw out the door the theories studied – absolutely not! It’s the theories that allow us to create EFFECTIVE training and thereby enhance the bottom line. I don’t need to be buried in theory, but I need to understand it and apply it, and I do need to understand business. [blog by Rick http://pinchedhead.com/blog/?p=128]

I look forward to do more in the days ahead, beyond singing the song.